Cost of living campaign
You've probably noticed the constant stream of money saving hacks being put forward by the media and politicians to tackle the cost of living crisis. This October Shelter launched a campaign putting the responsibility back on the government with a simple solution: Make housing more affordable
Results:
The campaign has over 7+ million completed views across YouTube, Twitter, Meta.
Over 23+ million impressions across Twitter, meta, reddit & display.
Drove a 50% increase in donations to Shelter in October.
It was shared by multiple celebs on organic socials, increasing engagement with new audiences.
Awards:
Drum Awards - Best Public Awareness Campaign 2022
Creative Review - 2023 Creative review Annual
Ad of the day, The Drum - Cost of living money saving hacks
Case study video:
Everything was created with Social first content in mind…
We took our messaging to the streets…
Commissioned a mural in Shoreditch…
Took the conversation into pubs…
And made ourselves heard outside the Conservative Party conference…
Credits:
Creative Direction: Helen Jones
Concept: Hollie Joyce, Allie Impey
Art Direction: Hollie Joyce
Words: Allie Impey
Design: Hollie Joyce
Animation: Sarah Baker
Illustrations: Federica Martini
PR:
26th Sept, 2022 - Ad of the day, The Drum - ‘Cost of living money saving hacks’
26th Sept 2022 - Featured in campaign live - ‘Cost of living money saving hacks’
26th Sept 2022 - Marketing week ‘Harrods, River Island, Shelter: Everything that matters this morning’
December 2022 - Marketing Beat ‘9 of the most hard-hitting charity campaigns released this year’