Shelter Fundraising Pack
Brief:
Find a way to harness the unique talents of the 68.3 Million people living in the UK and inspire them to fundraise and join the fight for better housing.
Delivery:
A pack designed to help fundraisers identify what their niche might be. From Stand-up Comedy to Twitch streaming, we encouraged it all! Providing everything from planning suggestions to materials that people can use to advertise their events. We also organised a full photoshoot to illustrate different people that fundraise for us. Everything from the models, props, wardrobe, set design and lighting was hand picked and sourced.
My role: Art Director & Designer
Virtual running product launch
Brief:
Research suggested there is appetite for a bigger challenge product among Shelter’s growing younger audience. The product would encourage people to push their running limits and harness their fighting spirit, setting themselves a personal goal and raising money in the process. A copywriter and I were tasked to name and launch the product.
Delivery:
A flexible concept and toolkit that could be applied to any media. Capturing the new brand activist style by using bold typography, punchy headlines and brush interactions. The campaign included nationwide posters, billboards, social, a microsite, merchandise, animations. All of which were produced with social first content in mind.
My role: Art Director & Designer
Macmillan Coffee Morning refresh
Pitch brief:
Create an event that challenges the long standing Macmillan coffee morning in scale and excitement. Target audience 18-30 year old women.
Delivery:
Drawing for Life.
Inspired by the latest hen-do trend of life drawing, this idea flips the fad by asking people to get together and create drawings for life. All they have to do is sign up for Macmillan’s art kits, organise life drawing sessions with friends and raise money for cancer support in the process.
My role: Art Direction & Pitch creation
Birmingham Fair Housing campaign
Brief:
When it comes to Birmingham’s homes, the people have been ripped off, priced out and left to suffer for far too long. Landlords have been hiking up their rents, luxury properties have been built instead of social homes – and thousands of refugees, travellers and people on benefits have been denied a place to live because of discrimination.
We were tasked to create an independently branded, grass routes, bottom up campaign.
Delivery:
A flexible toolkit for the people of Birmingham to use across all media and inspire community events and protests. It’s bold, retro and firmly rooted in the spirit of activism. The campaign gained thousands of followers, featured on local and national news, Inspired community events and protests and helped push through multiple local policy changes.
My role: Art Direction & Design
Reactive advertising
Brief:
To call out the UK government for not building enough social housing at the 2021 Manchester Conservative Party conference.
Delivery:
A 25m billboard right outside Manchester Piccadilly Station. The billboard earned thousands of shares online and picked up a special mention in The Times.
My role: Art Direction & Design
Branding
Brief:
Create a Fresh brand for AXA Investment Management
Delivery:
Full brand guidelines for all elements of the AXA IM section.
kooky Campervans
Brief:
Create a fun new brand for a new Campervan company down in Cornwall. Kooky Campervans rents out retro camper vans in Cornwall, completely bespoke and each with its own personality.
Delivery:
Logo, Illustrations and Art Direction.
Take a look! www.kookycampervans.co.uk
